Every year the Alabama Power Foundation releases an annual report and a video recap to highlight how its programs have enriched communities all across the state. Day 22 Films handles the content and production of the video portion of the report. I was brought on to interpret the report's branding and develop a motion language for the piece. It’s a celebration of the positive impact that the APF has - so the intent was to reflect that positivity with motion that has a smooth, connected, uplifting feel.
