The Project:
In Early 2020 BoomNation contacted animator Jacob Richardson to put together a :60 sec hype/launch video for their website and app as they set out to "modernize workforce recruitment and training for tradesmen and truckers and empower the blue collar worker like never before." They wanted the style to reflect blue collar middle America. With a rugged collage type feel, not unlike the long running Ford Truck spots. I created a set of animation ready style frames and Jacob did the animation.
Credits:
Design: Tony Agliata Animation: Jacob Richardson
Logos and iconography provided by the client
Xtra Set-Ups
