The Alabama Power Foundation does a lot of charitable work in the state. This was a hype piece for their Elevate program. I was brought on by David Macon of Day 22 Films for this to do some type design and animation, and to create the open for the piece. David always has a clear vision for his projects and wanted to do something very different from the openers we had done in the past. I had a lot of fun with exploration and animation on this one.
